Business Unit : CONSUMER

The Consumer Business Unit is operating independently with a strong presence in Malaysia and beyond. Established in 2004, our corporate headquarters is located in Petaling Jaya, Malaysia.

We began our journey as a dealer, offering unique and high-quality products at competitive prices, supported by smart and targeted marketing strategies. Over the years, we have grown into a trusted name in the consumer goods industry.

In 2006, we expanded our reach by acquiring Health Supplement Marketing, a direct sales company. This strategic move marked our transformation into a national distributor of healthcare products. Today, our product portfolio includes:

  • Health supplements & healthcare devices
  • Baby & mother care
  • Personal care & skincare
  • Cosmetics
  • Safety & environmental care

Recognizing the evolving needs of our clients, we diversified further in 2016 by introducing customer experience solutions tailored for the commercial sector. We now support a wide range of businesses including:

  • Hotels & restaurants
  • Retail showrooms & shopping malls
  • Corporate offices

We are committed to enhancing lives through quality consumer products and practical solutions for modern business needs.

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Business Unit : EDUCATION

The Education Business Unit is formed to provide professional training to our clients of various industries with the aim to assist in their role of duty.

We believe a training must be accompanied not only by an assessment after the course, but also a continuous mentoring during the job of the trainee.

Success in the job depends on constant differentiation, evolution, innovation, and an ongoing drive to improve efficiency.

Our creative, interactive, and relevant in-house, private, public, and online courses are committed in,

  • Building technical capacity
  • Increasing professional knowledge
  • Accelerating careers
  • Motivating and supporting individuals to adopt a strategic approach that positively affects business performance and profit

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Business Unit : CREATIVE

Founded in 1997, the Creative Business Unit is brand marketing companies, specializing in providing professional services to our clients with the aim to assist, through event planning, marketing and branding activities.

In 2004, the CEMAX Group acquired a major controlling stake in the company from the founders and became the holding company.

The shareholding change also resulted in a major change in the business, direction and the dynamic growth of a diversified enterprise under the flagship of the CEMAX Group.

The objective is to provide quality and professionalism services through a distinctive stamps of collective skills and experiences to our clients, for business and organisation in the public and private sectors, to successfully promote or demonstrate their brands, products, services or events, and to increase attention and sales.

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